Postcard Campaign starts June 2
THE FIRST ROUND OF COMPLETED POSTCARDS SHOULD BE RETURNED TO MCFLS BY TUESDAY, JUNE 24.The second round of completed postcards should be returned the same way by July 15, 2025.
Wisconsin Library Systems have launched a postcard-writing campaign to send a strong and coordinated message of support for all 467 public libraries in Wisconsin. Your system is coordinating the distribution of postcards and promotional materials, as well as the collection of completed postcards.
The power to advocate for Wisconsin libraries
About this toolkit
This toolkit gives you the words and ideas you need to empower your staff, board, and community to advocate for Wisconsin libraries. It's a dynamic website, so check back for updates. On this page you'll find:
- weekly actions
- key talking points
- social media and communication resource hub
- examples from libraries and systems
Everything on this page is here for you to use. You have the power to advocate for our libraries.
On this website
This week's message
In the News
What you need to know about nonprofit advocacy
Resource hub: digital and printable media resources
How to talk to media and patrons
Find additional resources in our shared Google folder.
Copy these resources for your social media outreach. Click on the information to see full text and image.
Effective use of limited resources
"The public library is the most enduring of democratic institutions, the keeper of the people's history, the provider of free information, and the cradle of an enlightened society." – Carl Sagan Wisconsinites love their libraries, and library services are an...
Amplify the ALA’s message
Grab and go content: Federal library funding supports programs, services, and resources that are critical to [NAME} county. People here depend on access to computers and the internet for school, work, and health. Our libraries are central to our communities. Your...
Libraries are more than books
Suggested image: It's always better to use an image from your library. If you don't have one handy, feel free to use this one: Suggested Text: 📚 Libraries are so much more than just the resources they offer—they’re the heart of a community, especially in small towns....
How to talk to media and patrons
“Libraries are crucial for education, digital resources, job support, and community connection. Help ensure their future by supporting continued funding.”
These documents have all the information you’ll need to clearly communicate the value of libraries, the impact of funding cuts, how library funding works, and more.
Click the buttons to get the latest version as a Word Document.
What you need to know: nonprofit advocacy
Your library probably receives public funding from your municipality, the state, and the federal government. Organizations receiving tax dollars may not engage in partisan political activity of any kind, so libraries need to be extremely careful when discussing specific ballot measures or candidates.
Your Friends of the Library group is probably organized as a 501(c)(3) tax-exempt organization. These organizations are also prohibited from directly or indirectly engaging in any political campaign on behalf of any candidate, making public statements for or against a candidate, or making contributions to political campaign funds. Any organization that does so risks the revocation of their tax-exempt status. Friends groups should be aware of this when assisting with any ballot measures or elections related to the library.
You can:
- participate in activities like voter education, voter registration, and get-out-the-vote drives as long as they are conducted in a non-partisan manner;
- educate the public about library issues, and the impact they will have on them and their library;
- encourage people to vote (but you cannot tell people how to vote);
- encourage people to contact their elected officials (but not tell them what to say).
For more general information about nonprofit advocacy, the National Council of Nonprofits put together an updated and thorough page related to the the impact of executive orders on nonprofits.
In the news
Wisconsin libraries brace for steep drop in services under federal funding cuts
From the Wisconsin Examiner, April 21, 2025 Wisconsin libraries brace for steep drop in services under federal funding cuts
WI Attorney General sues administration to stop funding cuts to libraries
Wisconsin’s Attorney General Josh Kaul is joining a coalition of 20 other states in suing President Donald Trump’s administration.
Jill Underly re-elected as head of DPI
IMLS employees put on administrative leave, blocked from access
On March 31, IMLS employees were notified that they were on administrative leave and denied access to databases, email. Article from Federal News...
This week’s message