Postcard Campaign starts June 2

THE FIRST ROUND OF COMPLETED POSTCARDS SHOULD BE RETURNED TO MCFLS BY TUESDAY, JUNE 24.

The second round of completed postcards should be returned the same way by July 15, 2025.
Wisconsin Library Systems have launched a postcard-writing campaign to send a strong and coordinated message of support for all 467 public libraries in Wisconsin. Your system is coordinating the distribution of postcards and promotional materials, as well as the collection of completed postcards.

The power to advocate for Wisconsin libraries

About this toolkit

This toolkit gives you the words and ideas you need to empower your staff, board, and community to advocate for Wisconsin libraries. It's a dynamic website, so check back for updates. On this page you'll find:

  • weekly actions
  • key talking points
  • social media and communication resource hub
  • examples from libraries and systems

Everything on this page is here for you to use. You have the power to advocate for our libraries.

On this website

This week's message

In the News

What you need to know about nonprofit advocacy

Resource hub: digital and printable media resources

How to talk to media and patrons

This week’s message

Copy these resources for your social media outreach. Click on the information to see full text and image.

Effective use of limited resources

Effective use of limited resources

"The public library is the most enduring of democratic institutions, the keeper of the people's history, the provider of free information, and the cradle of an enlightened society." – Carl Sagan  Wisconsinites love their libraries, and library services are an...

read more
Amplify the ALA’s message

Amplify the ALA’s message

Grab and go content: Federal library funding supports programs, services, and resources that are critical to [NAME} county. People here depend on access to computers and the internet for school, work, and health. Our libraries are central to our communities. Your...

read more
Libraries are more than books

Libraries are more than books

Suggested image: It's always better to use an image from your library. If you don't have one handy, feel free to use this one: Suggested Text: 📚 Libraries are so much more than just the resources they offer—they’re the heart of a community, especially in small towns....

read more

How to talk to media and patrons

“Libraries are crucial for education, digital resources, job support, and community connection. Help ensure their future by supporting continued funding.”

These documents have all the information you’ll need to clearly communicate the value of libraries, the impact of funding cuts, how library funding works, and more.

Click the buttons to get the latest version as a Word Document.

What you need to know: nonprofit advocacy

submitted by Northern Waters Library System

Your library probably receives public funding from your municipality, the state, and the federal government. Organizations receiving tax dollars may not engage in partisan political activity of any kind, so libraries need to be extremely careful when discussing specific ballot measures or candidates.  

Your Friends of the Library group is probably organized as a 501(c)(3) tax-exempt organization. These organizations are also prohibited from directly or indirectly engaging in any political campaign on behalf of any candidate, making public statements for or against a candidate, or making contributions to political campaign funds. Any organization that does so risks the revocation of their tax-exempt status. Friends groups should be aware of this when assisting with any ballot measures or elections related to the library.  

You can:

  • participate in activities like voter education, voter registration, and get-out-the-vote drives as long as they are conducted in a non-partisan manner; 
  • educate the public about library issues, and the impact they will have on them and their library;
  • encourage people to vote (but you cannot tell people how to vote);
  • encourage people to contact their elected officials (but not tell them what to say).

For more general information about nonprofit advocacy, the National Council of Nonprofits put together an updated and thorough page related to the the impact of executive orders on nonprofits.

In the news

Former Librarian of Congress Carla Hayden speaks out on her firing by Trump

Last month, Carla Hayden, the first woman and first African American to hold the position of Librarian of Congress, received an email that announced, without explanation, her dismissal. It was one of many recent instances where President Trump has pushed out the...

Tribal librarian fired then rehired due to Trump cuts provides needed services for Ojibwe

Frank Vaisvilas Milwaukee Journal Sentinel A popular and well-respected librarian for the Bad River Public Tribal Library in northern Wisconsin, who was laid off by the Trump administration in April, has recently returned to work. Read the entire article.

Wisconsin’s Ron Johnson leads Senate Republican opposition to Trump’s signature budget bill

From WPR: "A budget bill that would form the cornerstone of President Donald Trump’s agenda passed the U.S. House last week with support from all six of Wisconsin’s Republican members of Congress."...

Trump administration fires Librarian of Congress and nation’s top copyright official

The Trump administration has fired the nation’s top copyright official, Shira Perlmutter, days after abruptly terminating the head of the Library of Congress, which oversees the U.S. Copyright Office. From AP article: Hayden, whose 10-year term was set to expire next...

Judge temporarily blocks Trump administration from dismantling library services agency

By  MICHAEL KUNZELMAN (AP Photo/Jacquelyn Martin) Updated 5:10 PM CDT, May 2, 2025 WASHINGTON (AP) — A federal judge agreed to temporarily block the Trump administration from taking any more steps to dismantle an agency that funds and promotes libraries across the...

Wisconsin libraries brace for steep drop in services under federal funding cuts

From the Wisconsin Examiner, April 21, 2025 Wisconsin libraries brace for steep drop in services under federal funding cuts

WI Attorney General sues administration to stop funding cuts to libraries

Wisconsin’s Attorney General Josh Kaul is joining a coalition of 20 other states in suing President Donald Trump’s administration.

Jill Underly re-elected as head of DPI

https://www.wpr.org/news/april-election-dpi-state-superintendent-jill-underly-reelected-kinser

IMLS employees put on administrative leave, blocked from access

On March 31, IMLS employees were notified that they were on administrative leave and denied access to databases, email. Article from Federal News Network.

Small Wisconsin libraries might be hit hard as Trump targets federal funding

Detailed article from WPR with lots of quotes from library and system staff. https://www.wpr.org/news/small-wisconsin-libraries-might-be-hit-hard-trump-targets-federal-funding